An offset claim, which includes claims to carbon or climate-neutrality, implies that a buyer’s emissions have been offset, compensated for or neutralised by an emission reduction or removal underpinning a carbon credit that they have bought and retired. A buyer could, however, purchase the same carbon credit and not make such a claim. They could, for instance, advertise the purchase of part of their effort to take responsibility for their emissions, describe it as a contribution to climate action, and/or highlight the climate and development benefits of the carbon credit. This has been described as a ‘mitigation’, ‘impact’ or ‘contribution’ claim.

For the latest thinking on claims.